joy concept

I’m a UX/UI + Web Designer focused on creating simple, intuitive and user-centered digital experiences for businesses, startups, organizations and entrepreneurs.

I enjoy taking ideas, problems and sometimes complicated requirements and turning them into digital experiences that are clear, useful and easy to navigate.

My design process combines UX thinking with practical visual design. Depending on the project, I work through:

• User research and problem discovery

• User personas and user journeys

• Information architecture

• User flows

• Wireframing

• UI design

• Responsive web design

• Mobile app design

• Interactive prototyping

• Usability testing

• Design systems and handoff